POINT MADE

POINT MADE is a basketball brand born from a love of the game — and a fascination with how far storytelling can go when you combine it with the right tools. I created this project to push beyond highlight reels and hot takes, and instead dive into the strategy, the culture, and the emotion that makes basketball what it is.

Using AI-generated imagery, I’ve been able to experiment with a unique visual language — one that blends gritty urban textures with bold, modern design. Each post is built with care: starting from a concept, then shaping the visuals and narrative together to create something that feels alive, cinematic, and thoughtful.

This is basketball through a new lens — one that celebrates diverse voices, sharp analysis, and unforgettable aesthetics. It’s not about being louder. It’s about being smarter, more intentional, and deeply in tune with what fans actually feel when they watch the game. POINT MADE is for those who love basketball enough to look a little closer.