CUPPA

CUPPA is a modern tea brand I developed to reimagine the everyday ritual of tea for today’s lifestyle. Inspired by pioneers like T2 but with a fresh perspective, the brand blends bold visuals, clean packaging, and warm, welcoming energy to make tea feel exciting again — without losing its sense of calm.

From the start, I wanted CUPPA to feel vibrant but thoughtful — like a friend inviting you to slow down and savour the moment. Using AI-generated imagery, I explored colour palettes, textures, and packaging ideas that balance modern aesthetics with everyday function. The result is a brand that’s as fun and inviting as it is intentional, with a playful social presence to match.

CUPPA isn’t just about what’s in the cup — it’s about creating little moments of joy and comfort that fit beautifully into modern life.

Branding, assets and mockups were created with the professional implementation of generative AI technologies.