MODERN LIFE EXPERIMENT

Modern Life Experiment is the bold creative direction behind Emily Schembri’s retro fashion label and couture service — a brand where vintage flair meets modern elegance. From our first conversation, it was clear Emily had a strong sense of identity, and it was my job to bring that to life visually.

Working closely with her, I developed a suite of brand assets that captured the charm and confidence of her designs, blending nostalgic references with a contemporary edge. Using generative AI tools as part of my process, I was able to explore visual ideas quickly and build out concept art that set the tone for a timeless yet fresh brand aesthetic.

The result is a cohesive identity full of colour, texture, and personality — one that feels true to Emily’s vision and ready to turn heads.