Melbourne Pins

Melbourne Pins is one of my favourite personal projects — a love letter to the city I call home. I developed the brand from the ground up, crafting a distinctive visual identity that captures Melbourne’s creative energy, diverse culture, and sense of local pride.

From early sketches to final product design, every detail was considered with care — blending bold simplicity with thoughtful nods to iconic landmarks, local lingo, and community spirit. I wanted the pins to feel like more than just souvenirs — they’re little badges of belonging, designed to speak to both locals and visitors who feel a connection to this city.

This project let me fuse storytelling with design in a way that felt truly meaningful, and it continues to inspire new ideas as the brand evolves.