Lifestyle Communities
Dedicated to providing affordable down-sizer homes for Australia’s hard-working seniors, Lifestyle Communities gave me the opportunity to work across a wide range of mediums in a fast-paced, high-impact environment. As a publicly traded company listed on the ASX, every project felt purposeful — with real visibility and consequence.
During my time there, I broadened my skillset across press, signage, print, digital, and internal communications. I was also part of the core team that rolled out a full rebrand, helping to deliver cohesive, newly branded material across the business. Alongside this, I introduced workflow improvements between departments, streamlining processes through smarter use of project management tools.
Leveraging Ai
During my time at Lifestyle Communities, I also began integrating AI tools into my creative workflow — streamlining asset production, accelerating iteration cycles, and sharing my knowledge with colleagues. From using AI-assisted design tools to speed up content development, to leveraging large language models for internal communications and ideation, I was able to introduce smart, efficient solutions that elevated both output and process. These innovations not only saved time, but also opened up space for more strategic and high-impact creative work within a fast-moving, high-stakes environment.
